While the ATM channel remains a strategic part of a healthy omni-channel banking ecosystem, it is continuously under critical analysis within many financial institutions. The big challenge lies in maintaining ATM fleets as a profitable delivery channel.
This whitepaper outlines five key areas where transaction intelligence can be used to support a profitable strategy around digital transformation, ATM channel distribution and customer service delivery. It will discuss how a real-time transaction data platform can help financial institutions to continuously collect customer transaction data and turn it into actionable insights related to:
"Understanding the member experience is of paramount importance to BECU. INETCO's real-time transaction monitoring and analytics solution effectively shrinks our member transaction data gathering and analysis time from weeks down to minutes - which allows us to make decisions based on timely and comprehensive cardholder analytics."